Fractional CMO & Performance Marketing

The operator
your brand has
been missing.

$1M–$2M+ per month in Meta, affiliate & influencer spend.
Amazon brand operations across 6+ brands.
$200M+ in combined revenue generated.

I help scaling brands between $2M–$30M build performance marketing and ecommerce operations that actually work — without paying for an agency that learns on your budget.

Book a Strategy Call See my background

$2M+

Monthly ad spend managed across Meta, affiliate & influencer — simultaneously

$200M+

Combined revenue generated by brands under management

26+

Years building and scaling ecommerce and performance marketing businesses

12+

Countries across four continents — real international operator experience

Brands I have worked with

Prolon · Sunwarrior · Rae Wellness · Livpure · Fastbar · Nutrition4Longevity · The UPS Store · Applied Membranes · WaterAnywhere

The problem

Sound familiar?

Your Meta spend is not scaling and you cannot diagnose why

Is it the creative? The audience? The offer? The funnel? Most agencies guess. An operator who has managed millions in spend knows how to diagnose before spending another dollar.

Your Amazon presence is leaking revenue to competitors every single day

A listing optimized once in 2022 is not a strategy. Amazon is a living search engine. Without continuous optimization you are slowly becoming invisible while competitors move up.

Your affiliate and influencer programs exist on paper but generate nothing

You have affiliates. You have influencer partnerships. But the revenue is not there. The problem is almost never the partners. It is the lack of a system, strategy, and consistent activation behind them.

About Ashish Selarka

I am not a consultant.
I am an operator.

I have been building and scaling ecommerce businesses since the year 2000 — before most brands had an online store. Over 26 years I have managed performance marketing for health and wellness brands at scale, run Amazon operations across multiple categories, owned B2B ecommerce P&L for a manufacturer, and built franchise-scale digital programs across thousands of retail locations.

I am a data-driven operator. I rely on analytics and performance metrics — not hunches — to make decisions on behalf of the brands I work with. When money is on the line I let the numbers lead. But data tells you what is happening. 26 years of experience tells you what to do about it.

I have managed budgets and built programs across 12+ countries spanning four continents. I have seen what works and what fails at every stage of growth. I do not learn on your budget. I bring the answers with me.

Current

Head of Ecommerce — Applied Membranes Inc.

Full P&L ownership across Shopify, Amazon US & Europe, Walmart, Google Ads, Klaviyo, and 100+ affiliate partners

Prior

Performance Marketing — Health & Wellness Brands

Managed $1M–$2M+/month across Meta, affiliate & influencer for Prolon, Sunwarrior, Rae Wellness, Livpure, Fastbar & Nutrition4Longevity — both directly and through agency relationships across 12+ countries

7 Yrs

The UPS Store Corporate — 7 Years

Worked at corporate headquarters managing print ecommerce operations and digital programs across 5,000+ franchise locations nationwide

2008

Global Campus Management — Assoc. VP Marketing

Built international affiliate networks across multiple countries for US university student recruitment

2000

Ecommerce Founder — Since Day One

Founded GiftsOnly.com, co-founded Brandlet, launched 15+ online businesses across ecommerce, DTC, B2B and consumer goods

What I advise on

Every channel that drives revenue for a scaling brand

Meta Ads — Facebook & Instagram

Audience architecture, creative direction, funnel structure, budget scaling, and agency oversight across $1M–$2M+ per month in managed spend for health and wellness brands. I have both run campaigns directly and managed agencies executing them — which means I know exactly when an agency is underperforming and what to do about it.

Amazon Ads

Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and video ad strategy and oversight across multiple brands and categories. Managing Amazon Ads requires a completely different skill set from Meta or Google — I understand the platform's unique auction dynamics, keyword intent hierarchy, and how advertising and organic ranking work together.

Amazon Marketplace

Listing optimization, catalog health, Buy Box strategy, review velocity, and revenue performance across multiple brands in health, nutrition, consumer goods, and B2B. Managed both directly and through agency relationships — giving me a clear view of what good Amazon management actually looks like versus what agencies report it looks like.

Walmart Marketplace

Listing optimization, sponsored product strategy, content compliance, and revenue performance on Walmart.com. An underutilized channel for most brands — and a significant opportunity for those willing to build it properly.

Google Ads

Search, Shopping, Performance Max, and display campaign strategy and oversight. Paid search done right means owning the moment your customer is already looking — not interrupting them when they are not.

Bing Ads

Microsoft Advertising strategy and campaign management. An overlooked channel with lower competition, lower cost-per-click, and a high-intent buyer demographic that most brands ignore entirely.

Affiliate Marketing

Program recruitment, tiering, activation, and commission structure optimization. Built affiliate programs from scratch for health and wellness brands and managed 100+ partner networks. Commission rate is almost never the problem — activation is.

Email Marketing

Klaviyo strategy, flow architecture, segmentation, campaign cadence, and revenue attribution. Email is the highest-ROI channel most brands underinvest in. I build email programs that recover revenue, retain customers, and compound over time.

Influencer Marketing

Partner selection, brief development, and conversion-focused campaign architecture. I optimize for belief and trust transfer — not vanity reach. A micro-influencer who believes in your product will outperform a macro-influencer who treats you like a paycheck.

Reporting & Executive Dashboards

Translating raw performance data into clear business decisions. Not data dumps. Not vanity metrics. The right numbers in the right format for the right audience — so leadership can act with confidence instead of drowning in spreadsheets.

Print Advertising & Direct Mail

Strategy, creative direction, and campaign management for print advertising and direct mail programs. Backed by seven years working at The UPS Store corporate managing print ecommerce across 5,000+ franchise locations nationwide. Print is not dead — most brands just do not know how to use it as a precision performance channel.

Social Media Marketing — Paid & Organic

Full social media strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest — both paid and organic. Content strategy, community building, and channel integration so your social presence drives revenue instead of just impressions.

Local Marketing

Geotargeted paid media, local SEO, community-based marketing, local print and direct mail, and hyperlocal digital campaigns. Backed by seven years working at The UPS Store corporate managing local marketing programs across 5,000+ franchise locations nationwide. Most digital marketers have never operated at the local level. I have done it at national scale.

How we work together

Simple. Straightforward. No pressure.

I work with a maximum of three clients at any time. This is not an agency. This is a senior operator working directly with your team. Every engagement starts with a conversation.

Step One

30-Minute Strategy Call

We talk about your brand, where you are right now, and where you are stuck. No pitch. No deck. Just a direct conversation between operators.

Tell me about your channels and current spend
Share where growth has stalled
Ask me anything about your situation
Completely free and no obligation

The Conversation That Matters

Step Two

Honest Assessment

After our call I will tell you directly whether I can help and exactly how. If there is not a fit I will tell you that too — and point you in the right direction.

No vague promises or generic proposals
Specific diagnosis of your situation
Clear recommendation on next steps
Honest about fit before we proceed

Step Three

Tailored Proposal

If there is a fit I send a tailored proposal within 48 hours. Scope, deliverables, and engagement structure designed specifically for your brand — not a template.

Built around your specific challenges
Clear scope and expected outcomes
Flexible engagement structures available
Ready to start within one week

Engagements are tailored to each brand. Book a call and we will figure out what makes sense together.

Is this you?

This is exactly who I work with

✓

You are a health, wellness, or consumer goods brand doing $2M–$30M in annual revenue

✓

You are selling DTC and on Amazon simultaneously but they are not working together

✓

You have tried agencies and been disappointed by people who learned on your budget

✓

You cannot afford a full-time CMO but you need senior operator experience in your corner

✓

You want decisions made from data and experience — not trends and gut feelings

✓

You are ready to move fast and implement — not sit in endless strategy meetings

“Most consultants charging $15K per month have done one or two of these things. Ash has done all of them. At real scale. For real brands.”

— What clients say after reviewing the background

The difference

I am not a consultant who learned this in a course. I am an operator who has been inside budgets, platforms, and decisions at scale for 26 years. Every recommendation I make is grounded in performance metrics, unit economics, and measurable outcomes — not opinion.

Ready to talk?

Tell me about your brand and what you are trying to solve. If there is a fit I will tell you exactly how I can help — and if there is not, I will tell you that too.

Book Your Free 30-Minute Strategy Call →

No pitch. No deck. Just a direct conversation. Completely free and no obligation.

The operator your brand has been missing.